May 13, 2024 | AI Generation, Creative Writing, Marketing, Motion Graphics
In this project, I pushed AI to its limits by creating a campaign for a fictitious coffee company, all from a detailed brief in just 4.5 hours. I even added a twist by designing a logo (none existed) to really challenge both mine and AI’s creativity. Embracing AI for...
May 11, 2024 | Creative Writing, Marketing, Motion Graphics, Video Editing
Innovating with Adobe’s Configurator In the era of Photoshop CS4, Adobe introduced an innovative tool called the Configurator, which allowed users to create custom panels within Photoshop, enhancing their workflow significantly. We had the opportunity to...
May 6, 2024 | AI Generation, Motion Graphics
Creative Solutions for Tight Spaces In the fast-paced world of video production, not every clip handed to you is perfect. Such was the challenge with a segment from the MotionLit Sales Pitch video. The task: make room for dynamic settlement numbers to fly around the...
May 6, 2024 | AI Generation, Marketing, Motion Graphics
Visualizing Legal Challenges with AI In a groundbreaking class-action lawsuit about fugitive dust emissions, MotionLit has once again leveraged cutting-edge technology to enhance legal storytelling. This brief case study explores our approach to integrating AI and 3D...
Apr 19, 2024 | Motion Graphics
Setting the Scene for Vibrancy When it comes to making a splash in the bustling nightlife of Las Vegas, the Omnia Club at Caesar’s Palace is already a standout venue. My challenge was to enhance its visual allure for a special CAALA networking event, using only...
Apr 16, 2024 | Marketing, Motion Graphics
Crafting Elegance for the CAALA Gala For the annual CAALA Gala, I was tasked with creating a memorable visual experience to match the event’s Chinese dragon theme. Given the tight deadlines typical in event planning, starting from scratch wasn’t an option, so I turned...
